CONSULTANCY · FIRST PLAY / THE BET / THE SEAT
SERVICES
THREE WAYS IN.
Why R.I.S.K.
Everything great was a risk first. Somewhere along the way, safe became the default. Safe is where brands quietly lose. We bring the risk back.
We work out which game your brand is in, then help you make the bet that fits it.
01 FIRST PLAY
What it is
A five-day read on one big decision.
What we do
Look at where your brand is, the bet on the table, and how brands in the same position played it.
What you get
A written read and a walk-through. The move to make now, the one to drop, and what it takes to go big.
£1,500 fixed. Credited against The Bet.
02 THE BET
What it is
Shaping one big move and getting it live.
What we do
Define the bet, build the case for your board or investors, and work with your team on every major decision until launch.
What you get
A clear bet, the case that gets it approved, and the launch.
6 to 12 weeks. Priced on scope.
03 THE SEAT
What it is
A long-term seat next to the founder or CEO.
What we do
Review every major decision against how other brands played it, track the shifts in your category every week, and keep the bet on course.
What you get
A partner on your biggest calls for the two years a big bet takes to pay off.
24-month horizon. Monthly fee plus a success fee or equity. By conversation.
Start with a First Play.
Five days. Fixed price. A straight answer on your next bet.
Or read the framework first → LENS