SPARK
A clear thesis for a launch, rebrand, or new chapter. We pull apart what you're betting on. What to kill, what to re-shape, what to back harder.
- Strategy & positioning
- Brand & creative direction
- Go-to-market & launch architecture
[ Index ]
An index of operators who bet everything on a single move, and the legacy that move left behind.
№ 01 Steve Jobs № 02 Phil Knight № 03 Virgil Abloh № 04 Patagonia № 05 Michael Jordan № 06 Rick Rubin № 07 Sir Alex Ferguson № 08 Kanye West (Ye) № 09 Madam C.J. Walker № 10 Liquid Death № 11 Reed Hastings № 12 Sheryl Sandberg № 13 Indra Nooyi № 14 Brian Chesky № 15 Whitney Wolfe Herd № 16 Will Ahmed № 17 Tobi Lütke № 18 Frank Gehry № 19 Allyson Felix
Scroll · Click a name to open the case study
[ Services ]
Hire us when safe is the most expensive option.
R.I.S.K. is a consultancy for unicorns and big corps that started bold and dimmed. We come in when your team or board needs a partner with the conviction and craft to take the bet, and the strategy to make it pay.
SIGNAL
For founders, boards, and CMOs whose internal safe voice has gotten too loud. We sit in that seat. Reviewing every major call. Sparring on the moves that scare you.
- Advisory & board input
- Creative review & QA
- Founder / CMO sparring
SHIFT
We embed with your team to make the work, not just the deck. Identity systems. Campaigns. Narrative and the cadence to ship. For the moments that need someone in the building.
- Identity & design systems
- Campaigns & content
- Narrative & messaging
[ Guarantee ]
In the first 30 days, we give you at least one creative move you'd be nervous to show your board. If we don't, full refund.